Company Name: Hewlett-Packard India Private
Limited
Job Description: Mktg Ana-Ops Mgr II b
Job reference: 1157764
Work Experience: 7 – 8 Years
Work Location: Bangalore
Education: UG - BSc - Any Specialization
PG - MBA/PGDM - Any Specialization
DOCTORATE - Doctorate Not Required
Job Description
Based on appropriate analysis of marketing
information, provide value-added business performance analytics and optimization
recommendations that enable continuous improvement across the Marketing
organization to drive incremental demand generation or improve marketing
productivity
Research and evaluate opportunity to apply
common methods and frameworks across analytic projects to allow for reuse of
modeling and more efficient solutions to marketing needs
Recommend go-to-market actions based on
analytical findings to senior leaders
Work with business marketing teams to develop
comprehensive understanding of marketing investment opportunities/trade-offs
and translate that understanding into detailed requirements
Manage internal and external resources to
ensure that campaigns are executed accurately, effectively and within budget
Implement marketing process and tools such as
Marketing Resource Management (MRM) , Customer Relationship Management (CRM)
Customer Knowledge Management (CKM) to drive performance
management/productivity
Develop marketing and sales policies with
particular focus on specific product line and/or region in compliance with
local regulations
Initiate/drive/execute complex
cross-functional and cross-region marketing plan, program and/or campaigns
Lead cross-region data-driven analyses and
actionable planning; typical within particular region/countries
Manage large scale of cross-function/region
marketing investment and programs
Recommend marketing investment to strategic
programs to optimize revenue and margin
Lead development of predictive marketing mix
model
Desired Profile
Education and Experience Required: Business
Analyst (BA) or Bachelor of Science (Bachelor of Science (BS) in Marketing or
related field; Master of Business Administration (MBA) preferred
7+ years marketing and project management or
operational experience
Experience in Marketing database such as Marketing
Resource Management (MRM) or Customer Relationship Management (CRM)
applications; statistics background a plus
Advanced statistics background for analytical
positions preferred (advanced degree with research and statistical focus
background)
Knowledge and Skills Required:
Expert knowledge of marketing principles,
practices, tactics and tools
In-depth knowledge of marketing activities
and practices and procedures
In-depth knowledge of and/or experience in
business and marketing strategies
Excellent written/oral communications and
analytical skills
Excellent interpersonal and project
management skills; ability to build and manage virtual teams
Excellent negotiating and change management
skills
Ability to interface effectively with
management team and functional disciplines
Excellent influencing and consensus-building
skills
Excellent execution skills
Critical
Competencies to Drive Business Results:
Interactive
Plans and executes the interactive component
of the marketing mix
Information to Insight
Generates and applies actionable insights to
help build competitive edge
Execution Optimization
Captures, implements, adapts and improves
project strategies & processes to achieve project outcomes
Marketing
Basics
Understands and appropriately applies key
marketing fundamental concepts, processes and practices related to manipulate
customer demand and motivate channels.
Marketing
Resources
Uses HP and industry marketing resources
expertly to access and apply relevant data or information in development or
decision making
HP
Marketing Strategy
Understands and effectively integrates HP's
strategic marketing direction with task-oriented goals and initiatives
Customer
Insight Marketing
Generates and applies actionable insights to
build competitive advantage
HP
Marketing Partners
Understands HP's marketing partners and their
specific contribution to achieving HP's marketing goals
Change
Management
Develops methods for supporting innovation
and change across the organization
Problem
Solving
Approaches problems in a rational manner
using sound strategies that ensure comprehensive understanding and effective
resolution
Contact Details: Hewlett-Packard India Sales
Private Limited, 24, Salarpuria Arena, Adugodi
Hosur Road, Bangalore - 560 030
Website: http://www8.hp.com/in/en/jobsathp/index.html