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Hewlett-Packard India is hiring Mktg Ana-Ops Mgr II b

Company Name: Hewlett-Packard India Private Limited

Job Description: Mktg Ana-Ops Mgr II b

Job reference: 1157764

Work Experience: 7 – 8 Years

Work Location: Bangalore

Education: UG - BSc - Any Specialization
PG - MBA/PGDM - Any Specialization
DOCTORATE - Doctorate Not Required

Job Description
Based on appropriate analysis of marketing information, provide value-added business performance analytics and optimization recommendations that enable continuous improvement across the Marketing organization to drive incremental demand generation or improve marketing productivity

Research and evaluate opportunity to apply common methods and frameworks across analytic projects to allow for reuse of modeling and more efficient solutions to marketing needs

Recommend go-to-market actions based on analytical findings to senior leaders

Work with business marketing teams to develop comprehensive understanding of marketing investment opportunities/trade-offs and translate that understanding into detailed requirements

Manage internal and external resources to ensure that campaigns are executed accurately, effectively and within budget

Implement marketing process and tools such as Marketing Resource Management (MRM) , Customer Relationship Management (CRM) Customer Knowledge Management (CKM) to drive performance management/productivity

Develop marketing and sales policies with particular focus on specific product line and/or region in compliance with local regulations

Initiate/drive/execute complex cross-functional and cross-region marketing plan, program and/or campaigns

Lead cross-region data-driven analyses and actionable planning; typical within particular region/countries

Manage large scale of cross-function/region marketing investment and programs

Recommend marketing investment to strategic programs to optimize revenue and margin
Lead development of predictive marketing mix model

Desired Profile
Education and Experience Required: Business Analyst (BA) or Bachelor of Science (Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred

7+ years marketing and project management or operational experience

Experience in Marketing database such as Marketing Resource Management (MRM) or Customer Relationship Management (CRM) applications; statistics background a plus

Advanced statistics background for analytical positions preferred (advanced degree with research and statistical focus background)

Knowledge and Skills Required:
Expert knowledge of marketing principles, practices, tactics and tools

In-depth knowledge of marketing activities and practices and procedures

In-depth knowledge of and/or experience in business and marketing strategies

Excellent written/oral communications and analytical skills

Excellent interpersonal and project management skills; ability to build and manage virtual teams

Excellent negotiating and change management skills

Ability to interface effectively with management team and functional disciplines

Excellent influencing and consensus-building skills

Excellent execution skills

Critical Competencies to Drive Business Results:
Plans and executes the interactive component of the marketing mix

Information to Insight
Generates and applies actionable insights to help build competitive edge

Execution Optimization
Captures, implements, adapts and improves project strategies & processes to achieve project outcomes

Marketing Basics
Understands and appropriately applies key marketing fundamental concepts, processes and practices related to manipulate customer demand and motivate channels.

Marketing Resources
Uses HP and industry marketing resources expertly to access and apply relevant data or information in development or decision making

HP Marketing Strategy
Understands and effectively integrates HP's strategic marketing direction with task-oriented goals and initiatives

Customer Insight Marketing
Generates and applies actionable insights to build competitive advantage

HP Marketing Partners
Understands HP's marketing partners and their specific contribution to achieving HP's marketing goals

Change Management
Develops methods for supporting innovation and change across the organization

Problem Solving
Approaches problems in a rational manner using sound strategies that ensure comprehensive understanding and effective resolution

Contact Details: Hewlett-Packard India Sales Private Limited, 24, Salarpuria Arena, Adugodi
Hosur Road, Bangalore - 560 030

080 3382 4000/3382 9000 Phone


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