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Allstate Solutions is hiring Lead Consultant Marketing Analytics

Company Name: Allstate Solutions Private Limited

Job Description: Lead Consultant Marketing Analytics

Job ID: 4721

Work Experience: 2 – 3 Years

Work Location: Bangalore

Educational Qualification: UG - Any Graduate - Any Specialization, B.Sc - Computers, Statistics, B.A - Economics, Statistics, PG - Any Postgraduate - Any Specialization, Doctorate - Doctorate Not Required

Desired Profile
The Data Scientist-Analyst is responsible for developing and delivering analytical solutions to enhance & optimize online and offline marketing strategies. This individual will be responsible to design and execute marketing analysis and modeling projects that incorporate a wide range of online & offline data assets. The ability to translate business objectives into data and analytic requirements, along with developing the solution, is a critical skill for the analytics team. A passion for learning at the pace of our changing world and applying next practices is a basic requirement for this position. Example project deliverables would include developing and applying marketing success KPI frameworks, creating Tableau visualizations of online, offline, and customer data, creating predictive digital models to target profitable prospect acquisition campaigns, and developing marketing effectiveness analysis.

Job Responsibilities:
Define data and analytic requirements for marketing optimization projects

Develep KPI frameworks for evaluating direct and indirect impacts of marketing campaigns

Build Predictive Models used to optimize Digital programs: Digital Forecasting, Audience insights, 
Data mining, Digital Attribution and Lifetime value analyses.

Build and maintain predictive models for scoring prospects and leads

Develop and maintain analytics to monitor conversion funnel performance and accurately attribute prospects and sales to marketing channels

Build custom analyses from disparate data sets to answer unique questions about our customers and business performance.

Identify hypothesis for A/B and experimental design marketing tests

Determine, quantify and validate the inter-relationships between marketing tactics, sales channel processes, customer touchpoints, online and offline interactions, and insurance consumer purchase intent behavior.

Deliver analytic insights and recommendations to working teams or in presentations to Marketing VPs and company officers.

Primary Skills:
Adobe Sitecatalyst
Google Analytics.

Experience:
Extensive knowledge working with statistical software (e.g., R, SAS, SPSS) for building segmentation, explanatory, and predictive models

Experience building and applying machine learning techniques, ensemble models, and related methodologies for developing segmentation, targeting, and/or predictive modelling projects

2+ years of deep analytical experience in marketing analytics, decision science, data mining and/or computational advertising.

Must be knowledgeable in one of the following coding languages: R, Python, or Hive.

Technical expertise and knowledge of data, systems and processes of digital marketing (adservers, DMP, DSP, etc) is a plus

Experience with leveraging data platforms (e.g. Hadoop, Acxiom BDE, etc) for deeper analysis is a plus.

Experience in data visualization (Tableau, D3, etc)- Tableau is a plus
2-3 years of applicable working experience

Undergraduate/Graduate degree in a quantitative field (computer science, statistics, economics, etc).

Company Contact details: Allstate Solutions Private Limited, RMZ Ecoworld , 7th Floor, Building No. 1, Devarabeesanahalli Village, Varthur Hobli, Bangalore - 560 037, Telephone: 3089 0000


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